Meta Rolls Out Paid Tiers Across Instagram, Facebook, WhatsApp and AI

Meta has globally launched consumer subscriptions for its three flagship apps: Instagram Plus and Facebook Plus at $3.99/month, and WhatsApp Plus at $2.99/month. The plans bundle power-user features like story analytics, super reactions, custom fonts and icons, unlimited audience lists, and stealth viewing options. They sit alongside, not in place of, the existing Meta Verified product focused on identity verification and impersonation protection.

The company is also testing a broader umbrella brand called Meta One. For AI users, Meta One Plus ($7.99) and Meta One Premium ($19.99) will gate higher compute, deeper reasoning, and more generation capacity, mirroring the tiered pricing pattern established by OpenAI and Anthropic. Creator and business plans at $14.99 and $49.99 add verification, search boosting, feed placement, content-reuse alerts, and shared account access without password sharing.

The move reflects Meta’s push to diversify beyond ad revenue as its core apps hit global saturation. AI plans begin testing in Singapore, Guatemala, and Bolivia next month; professional tiers roll out in Saudi Arabia, Morocco, Thailand, and Bangladesh this week.